Good social research isn’t just about asking questions, it’s about deeply understanding people’s lives, experiences, and the systems that shape them. In working on sensitive social issues, is about understanding context, body language and centring ethical implications in design.

With a background in Sociology and Social Research Methods and 15 years’ experience in qualitative research, I specialise in inclusive and creative methodologies that uncover rich, actionable insights, ensuring the voices of marginalised and underrepresented communities are truly heard.

I’ve led in-depth research on complex wellbeing issues with:

• Lower-income families & older people

• LGBTQIA+ communities

• Young people with mental health & neurodiversity challenges

• People with physical disabilities

Research methods include:

• Ethnography (digital & in-person)

• Co-creation workshops

• Discussion groups & in-depth interviews

• Cultural intelligence research

• Expert interviews

• Digital communities & panels

Every project is bespoke, designed to fit your brief.

Where needed, I collaborate with a trusted network of specialists in quantitative research, data science, AI, and academia to provide a full-spectrum research approach.

➡ Let’s build research that leads to real change. Get in touch at amanda@amanda-powell.com

Great insights require great execution. I help organisations translate research into clear, actionable strategies that drive impact.

Core strategic services include:

• Campaign & Communications Strategy – Designing compelling, insight-led campaigns

• Narrative Change – Shifting perceptions and influencing public conversations

• Brand Strategy & Positioning – Defining purpose and strengthening identity

• Stakeholder & Donor Engagement – Crafting strategies to mobilise support

• Innovation – Developing new approaches to complex challenges

With experience spanning commercial, non-profit, and movement-building work, I bring a blended strategic perspective. My early career at Flamingo, one of the world’s leading insight-led strategy agencies, sharpened my ability to solve diverse business and social challenges. Later, as a Senior Strategist at Purpose, I focused on creating campaigns that don’t just communicate but build real movements.

I also work in-house with agencies as a freelance Strategy Director, providing senior support and training.

➡ Let’s discuss how strategic thinking can amplify your impact. Click here to book in a chat today

Effective campaigns don’t just speak - they connect, persuade, and drive action. I help health, wellbeing and social equity organisations craft messaging and strategies that resonate with audiences and create lasting impact.

• Creative Idea Development & Testing – Refining campaign concepts based on real audience insights.

• Messaging Strategy & Testing – Ensuring messages are clear, compelling, and aligned with audience values.

• Campaign Strategy – Identifying the right audiences, messengers, channels, and KPIs to maximise effectiveness.

Whether shaping public awareness campaigns, movement-building initiatives, or donor engagement strategies, my approach is always grounded in research and audience insight.

➡ Let’s create a campaign that moves people. Get in touch (here) to discuss your project

Great facilitation isn’t just about running a session, it’s about creating spaces where people feel held, voices are heard, ideas spark and meaningful co-creation happens.

I have led hundreds of sessions, including:

• Co-Creation Workshops – Bringing communities, stakeholders, and teams together to develop solutions collaboratively.

• Focus Groups & Interviews – Guiding insightful discussions to uncover lived experiences and audience perspectives.

• Training & Capacity Building – Equipping teams with the skills, confidence, and strategic thinking to create change.

My approach is tailored to the room—whether working with C-suite leaders, grassroots organisers, or young people leaving foster care. As an accredited Unilever Gold Standard facilitator, I blend mindfulness, compassion, and a bit of fun to create sessions that are productive, inclusive, and energising.

➡ Let’s create a session that delivers real insight and impact. Get in touch (here) to discuss your facilitation needs.